The 5 Tourism Roles & its Economic Value

The Singapore Biennale has played several key tourism roles, bringing about much success and economic value of the event.

The 5 tourism roles are:

• Place Marketing
• Tourist Attraction
• Image Maker
• Catalyst
• Animator
  

First up, Place Marketing would mean to create positive images, improve quality of life and attract residents and investors. By organising a Biennale event, Singapore’s efforts in the making of art had been recognised. This in turn makes our country stand out in the SEA, creating a good impression in the eyes of the rest, such that Singapore is not only doing well in current affairs but is also gradually soaring in both humanities and arts aspect. Worldwide investors will thus be impressed and attracted, making Singapore their next investment point. As a result, this will help boost our country’s economy, and when that happens, lives in Singapore take a change for the better too- increase in job employment.

Secondly, Tourist Attraction helps in attracting quality tourists and increase demand for the products. This will in turn increase the visitor’s spending and length of stay. The Singapore Biennale- an art exhibition comprising of international art pieces would certainly bowl many over; hence no doubt art fanatics may go to the extent of travelling to Singapore just so to view the incredible artworks of talented artists. Having travelled all the way from their hometown to our humble country, it would definitely make much sense to stay on for a couple more days, which is supposedly what most tourists did. Shopping, eating, drinking, partying; it all sums up to having more revenue earned.

Thirdly, Image Maker would refer to the creation and enhancement of themes while combating negative imagery at the same time. The Singapore Biennale itself has got a theme, Wonder- proposing to investigate the articulation and creation of marvels and illusions occurring within the surreal of the art. Its conceptual scope issues a challenge to the contemporary world, a world that no longer questions choices, nor allows for things and events to awe us. Similarly, through the image making role that this event has taken on, it allows outsiders to have a positive image of Singapore, thus attracting more investors as well as gaining a higher social status.

Fourthly, a Catalyst would refer to the stimulation of infrastructure, assisting urban renewal, stimulating business/trade and support other attractions. In this case, The Biennale has actually helped to stimulate businesses as well as support other attractions. One good example would be the Singapore Flyer, which was one of the chosen venues for this event. Not only have the Flyer’s sales been boost, but it has also inadvertently helped one of Singapore’s greatest attraction gain more recognition. Other attractions would be the Esplanade and Marina Bay, which are both located near the event’s venues. When word of mouth gets around, more and more tourists will patronise and visit our attractions, aiding Singapore’s progression in the world-ranking list of favourite holiday destination. This will thus help to boost our country’s economy by increasing our visitors’ arrivals.

The fifth tourism role would be the Animator which encourages first and repeated visits at facilities, resorts and attractions. The Singapore Biennale is an event held once every two years, with the ever-changing theme and interesting venues, leaving the public much to anticipate and behold. The 2006 Biennale was a great success, leading to higher expectations pinned on the 2008 Biennale, which was once again, an undeniable achievement. Fascinated and keen visitors would therefore make an untold promise of returning for the 2010 Biennale, this time bearing much more hope for a greater outlook of it. The Singapore Biennale, believed to be a permanent once-every-two-years event would therefore gain more recognition and participation from worldwide artists, making it a well-known prominent event.