Saturday, November 22, 2008

Objectives and Introduction

The objective of this report is to allow us to learn more about the applications of the adopted marketing mix as well as its efficiency in its contribution to the success of the Singapore Biennale Event.

Organised by the National Arts Council, Singapore, the Singapore Biennale aspires to bring Singapore to greater heights by establishing our country as a prominent international centre and regional thought leader in the field of visual arts. This event encourages Singapore artists to take it further in the engagement with the International Arts World, along with the invitation of the regional and international artists to exhibit with Singapore, making it much beneficial for us in the long run. As a platform for collaboration with the global arts community, the Singapore Biennale provides new opportunities for local visual artists and arts businesses while it also allows the public to have a better understanding and interaction with the arts.

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